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The first-time economy began with the "first store economy". In 2015, Shanghai took the lead in proposing to seize the first store economy. Compared with the first store economy, the connotation of the first-time economy is richer. The starting economy emphasizes the whole process of chain development, which not only brings short-term effects such as new product release activities and brand display to the city, but more importantly, it forms an industrial ecosystem around new products, new formats, new models, and the gathering of first stores and headquarters, and gradually builds a complete system network of new product research and development, release, display, promotion and sales.2. Chain development Chain development: not only pay attention to the first activity, but also emphasize the whole chain development process, including the complete system of new product research and development, release, display, promotion and sales.

Second, the characteristics of the starting economyIn practical application, the first-time economy can be embodied in many forms, such as opening the first store in a certain area, launching the first new product, or holding the first large-scale event. These activities can not only enhance the brand awareness of enterprises, but also bring new vitality and development opportunities to the local economy.3. Leading and trendy Leading and trendy: It has the characteristics of fashion, quality and trendy, meets the requirements of consumption upgrading and high-quality development, and is an important embodiment of regional business vitality and innovation ability.

First, the concept of starting economyThird, the development of the starting economy1. Debut Debut: Emphasize "debut", including the first release and display of new products, technologies, services, formats and models.